MILAN — With the launch of Red Power, the new Ferrari men’s eau de toilette, licensee Perfume Holding aims to capitalize on the brand’s luxury appeal and consolidate strong market performances in Brazil and the Middle East.
“The Ferrari world goes way back,” said Enrico Ceccato, chief executive officer of Perfume Holding. He noted that while for years the brand’s focus was on “the world surrounding Formula One racing, competition and fans,” over time Ferrari president Luca Cordero di Montezemolo carefully built up its offering of luxury products, including fragrances, using the silver horse as an emblem.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)