MILAN — With the launch of Red Power, the new Ferrari men’s eau de toilette, licensee Perfume Holding aims to capitalize on the brand’s luxury appeal and consolidate strong market performances in Brazil and the Middle East.
“The Ferrari world goes way back,” said Enrico Ceccato, chief executive officer of Perfume Holding. He noted that while for years the brand’s focus was on “the world surrounding Formula One racing, competition and fans,” over time Ferrari president Luca Cordero di Montezemolo carefully built up its offering of luxury products, including fragrances, using the silver horse as an emblem.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)