The first thing one notices when entering Stephanie von Watzdorf’s expansive, sun-flooded office, located on the fifth floor of 10 Crosby Street in New York, is the size of her couch. An extended sectional with seats deeper than a daybed, it’s bigger than many one-bedroom apartments in Manhattan and forms the centerpiece of a lush showroom. Von Watzdorf envisions it as a sort of Moroccan-style salon, where guests are invited to “discover” her exotic world of things picked up from and inspired by her travels — specifically Figue, her new collection of seasonless clothes.
To the left of the world’s largest couch are racks of colorful designs, from which von Watzdorf pulls out what she calls “the perfect caftan” in a colorful silk print with beading done in Bombay. One is inclined to wonder if the market needs another caftan, but von Watzdorf’s version exudes the kind of moneyed, bohemian nonchalance that presumably impressed Tory Burch when she hired von Watzdorf as her founding vice president of design seven years ago, launching Burch into the lifestyle stratosphere. But while Burch’s empire roots back to the waspy suburbs of Philadelphia, authentic aristocratic boheme runs deep in von Watzdorf’s bloodlines.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)