PARIS — It’s the country that gave the world the ultimate purveyor of fast fashion in Hennes & Mauritz, but Sweden’s latest retail innovation offers the old rather than the new: a Filippa K store selling only its own secondhand clothing.
The 15-year-old contemporary label, which opens its first U.S. boutique today in San Francisco, has pioneered a 700-square-foot concept selling used easy-to-wear styles for men and women plus accessories on Stockholm’s bustling Hornsgatan Street.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)