On an overcast July day in Paris, Kristen Dunst, Sofia Coppola, Catherine Deneuve, Louise Bourgoin and other well-heeled friends of Louis Vuitton arrived at Place Vendôme to fete the opening of the maison’s fine jewelry boutique and workshop before heading next door to the Ritz for dinner and drinks.
On its face, the event, like myriad store-opening parties, welcomed the city’s most influential people, who, dressed in smart designer clothes, traded pleasantries while sipping cocktails. What set this party apart was its purpose; it marked another chapter for the 158-year-old house, namely a retail push into the jewelry market through its first stand-alone fine jewelry store.
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