Finnish Up: Finland’s Fashion Moment

Not since Marimekko’s cheerful prints swept Jacqueline Kennedy off her feet in the Sixties has Finnish fashion had such a moment. Now, a clutch of promising young designers is making news, driven by cutting-edge schooling and an adventurous approach to fashion.

“For a long time, it seemed that it was just a couple of designers doing their own thing in relative isolation. But now it’s beginning to be more like an actual wave of labels, magazines, photographers and stylists,” said designer Saara Lepokorpi, suggesting that the groundswell of talent in Finland echoes what happened in Antwerp in the Eighties.