By  on April 7, 2011

NEW YORK — The third Fashion’s Night Out, scheduled in the U.S. on Sept. 8, will have several new elements.

For the first time, e-tailers will participate in the shopping event, and they are expected to create virtual experiences for their customers. FNO is also partnering with online fashion community site Polyvore.com, which will allow users to create sets of favorite items from e-tailers and those retailers with e-commerce sites. Well-known fashion figures will create their own sets to add visibility to the initiative. The promotion kicks off Aug. 15

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