BEIJING — As the world economy struggles and cost pressures on China-made apparel grow, Chinese fashion houses must learn to build brands for customers at home, industry leaders were told at the China Fashion Forum here.
The annual forum drew guest speakers such as Yohji Yamamoto; Jane Rapley, dean of Central Saint Martins College; and prominent Chinese artist Liu Xiaodong. The message for an industry facing a difficult year ahead was clear: Get away from low-end manufacturing and focus on developing Brand China, at home and abroad.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"