PARIS — With the controversial Lindsay Lohan as its new face, Italian lifestyle brand Fornarina is planning a global push into the world's fashion capitals in a move aimed at tripling its business over the next five years.
Lohan revealed her latest fashion tie-up during the sixth edition of the Fornarina Urban Beauty Show at the Carrousel du Louvre here Monday night. The first ads featuring Lohan will break in spring 2009. The party, a fusion of fashion, art and music, drew a 2,000-strong crowd.
"[Lindsay] is that very self-confident, dynamic woman, she's got a lot of attitude," said Scott Ronaldson, managing director of Fornari Retail. "That's what we're hoping our customer will aspire to."
The brand plans to open flagship boutiques in London, Paris and New York later this year and to triple sales within five years from an estimated 170 million euros, or $233 million at average exchange, through 200 doors globally in 2007. Growth will also be driven by expansion into Eastern Europe and Russia and in Asia, where the company boasts 90 doors in China.
Meanwhile, in the U.S., Fabio Tamburini, managing director of Fornari SpA, has taken over as interim chief executive officer to head up the U.S. business.
The brand's new retail design, to be introduced starting in fall, consists of four universes that will each be operational as separate stores or as corners. They include a Denim Bar, designed like a bar or club; a Powder Room, which will showcase accessories including shoes, bags, jewelry and eyewear; a Total Look concept featuring the latest technology such as plasma screens plus ready-to-wear collections, and a Rock Out cultural zone with performances by local DJs in a bid to connect with potential customers.
With its new concept, Fornarina has plans to generate an estimated $2,000 per square foot and more than 1 million euros, or $1.5 million, for every 1,000-square-foot store. Fornarina will also boost its production capacity to deliver between four and five new collections each season. "Fashion is about speed," said Ronaldson, "about stock rotation. We'll have new collections 10 to 12 times a year."
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)