PARIS — With the controversial Lindsay Lohan as its new face, Italian lifestyle brand Fornarina is planning a global push into the world's fashion capitals in a move aimed at tripling its business over the next five years.
Lohan revealed her latest fashion tie-up during the sixth edition of the Fornarina Urban Beauty Show at the Carrousel du Louvre here Monday night. The first ads featuring Lohan will break in spring 2009. The party, a fusion of fashion, art and music, drew a 2,000-strong crowd.
"[Lindsay] is that very self-confident, dynamic woman, she's got a lot of attitude," said Scott Ronaldson, managing director of Fornari Retail. "That's what we're hoping our customer will aspire to."
The brand plans to open flagship boutiques in London, Paris and New York later this year and to triple sales within five years from an estimated 170 million euros, or $233 million at average exchange, through 200 doors globally in 2007. Growth will also be driven by expansion into Eastern Europe and Russia and in Asia, where the company boasts 90 doors in China.
Meanwhile, in the U.S., Fabio Tamburini, managing director of Fornari SpA, has taken over as interim chief executive officer to head up the U.S. business.
The brand's new retail design, to be introduced starting in fall, consists of four universes that will each be operational as separate stores or as corners. They include a Denim Bar, designed like a bar or club; a Powder Room, which will showcase accessories including shoes, bags, jewelry and eyewear; a Total Look concept featuring the latest technology such as plasma screens plus ready-to-wear collections, and a Rock Out cultural zone with performances by local DJs in a bid to connect with potential customers.
With its new concept, Fornarina has plans to generate an estimated $2,000 per square foot and more than 1 million euros, or $1.5 million, for every 1,000-square-foot store. Fornarina will also boost its production capacity to deliver between four and five new collections each season. "Fashion is about speed," said Ronaldson, "about stock rotation. We'll have new collections 10 to 12 times a year."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia