Francisco Costa posed the question to himself again and again upon being offered one of the most exciting—and daunting—positions in American fashion: the women’s creative director for Calvin Klein Collection. His entrée would be fraught with comparison; who steps seamlessly into a spot vacated by a proverbial living legend, one renowned as a master provocateur, no less?
Ultimately, Costa told WWD at the time, “You just have to accept the challenge. If Calvin Klein passed me the responsibility, I have to take it.”
Ten years later, Costa is in full creative ownership of the label. Now razor-sharp in its clarity, his Calvin Klein emerged gradually as he became more confidently self-expressive and less reliant on archival diligence. Costa’s work pushes the brand’s core modernity while radiating his own imprimatur—one more obviously artful and, increasingly, less minimal than Klein’s. Recent collections invoked artistic references—the Bauhaus movement, Ferne Jacobs, Andrei Tarkovsky’s film Ivan’s Childhood. Costa’s spring collection—a wonder of intense fabric development—took cues from artists as diverse as Picasso and Basquiat, while riffing on the vibrant Eighties street culture in which Costa reveled as a young newcomer to New York.
Costa takes seriously his responsibility as keeper—and mover—of one of fashion’s greatest names. So much so that, in advance of his 10th anniversary as women’s creative director, he challenged his senior staff to an intense examination of their purpose at Calvin Klein, with the goal of distilling their discovery into a clear, concise mission statement that would reflect past accomplishments and encompass forward-looking goals. After a great deal of thoughtful conversation, they had it: “Our mission is to create provocative, sophisticated collections for confident women.”
Asked to break down the statement, Costa started with the first descriptive: provocative. “It’s a provocative brand,” he said. “It’s the soul of Calvin...a fearlessness.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
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For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
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@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty