By  on January 10, 2014

LONDON — Bally’s new chief executive officer Frédéric de Narpplans to “electrify” the 163-year-old Swiss brand and is aiming to morethan double sales over the next five to seven years.

De Narp toldWWD that restoring the brand to its roots in footwear and accessories,and a renewed emphasis on the women’s offer, were major priorities.Although ready-to-wear remains in the mix, it will play a smaller rolein de Narp’s Bally.

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