By  on December 31, 2010

PARIS — Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is poised to name Eric Marechalle chief executive officer of fashion house Kenzo, succeeding James Greenfield, according to market sources.

The announcement could come as early as this week, confirming speculation that LVMH chairman and ceo Bernard Arnault is seeking a new strategy for Kenzo after dropping plans to sell off the underperforming brand.

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