By  on December 31, 2010

PARIS — Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is poised to name Eric Marechalle chief executive officer of fashion house Kenzo, succeeding James Greenfield, according to market sources.

The announcement could come as early as this week, confirming speculation that LVMH chairman and ceo Bernard Arnault is seeking a new strategy for Kenzo after dropping plans to sell off the underperforming brand.

Officials at LVMH declined comment.

Marechalle was formerly head of children’s clothing brand Catimini, part of The Zannier Group, whose other children’s wear licenses include Kenzo Kids, Junior Gaultier and Little Marc Jacobs.

He was chosen to head Kenzo because of his strong commercial sense and is likely to spearhead a move to make the fashion brand more accessible, as opposed to LVMH’s high luxury brands such as Christian Dior and Louis Vuitton, according to sources.

It has not been decided whether Antonio Marras will remain as creative director of ready-to-wear at Kenzo. Marras was appointed to the post in 2003, and it is understood that his current contract runs until 2012.

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