By  on June 2, 2014

Gucci creative director Frida Giannini last week opened the fashion house’s first temporary exhibition at São Paulo’s luxury Iguatemi Mall.

The three-week “Forever Now’’ show replicates Gucci’s Museo in Florence, and pays tribute to the fashion house’s heritage while looking to the future. That is precisely Giannini’s philosophy after 10 years as the brand’s chief designer.

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