Gucci creative director Frida Giannini last week opened the fashion house’s first temporary exhibition at São Paulo’s luxury Iguatemi Mall.
The three-week “Forever Now’’ show replicates Gucci’s Museo in Florence, and pays tribute to the fashion house’s heritage while looking to the future. That is precisely Giannini’s philosophy after 10 years as the brand’s chief designer.
Historic and contemporary pieces are on display at the Brazilian mall, on loan from the Gucci Museo. They are organized in different spaces that are decorated with the house’s signature motifs and collections, including Flora, Bamboo, Travel, Horsebit and the couture Premiere line.
“Brazilians are really hungry for our pieces, for fashion, they want to know what the next collection will be,’’ Giannini said in Rio de Janeiro at the end of her four-day visit to Brazil. “There is a lot of passion here.’’
Gucci has five directly operated stores in Brazil, three in São Paulo — Brazil’s wealthiest city and financial center — one in Rio and one in the capital, Brasília. Gucci expects to open two more stores “in the near future,” according to a spokesman, one of them in Recife, in Brazil’s northeastern region, where new high-end malls are attracting luxury brands from all over the world.
On May 27, Carlos Jereissati Filho, chief executive officer of Iguatemi Empresa de Shopping Centers, owner of Brazil’s top luxury malls, hosted a dinner in Giannini’s honor. Kering ceo François-Henri Pinault and Gucci ceo Patrizio di Marco were also present. Brazilian singer Gal Costa gave a performance after the dinner, which took place at the Jereissati residence in São Paulo.
In Rio Friday, Giannini participated in a conversation with fashion students at the Museu de Arte do Rio de Janeiro. Attendees peppered her with questions about how the designer juggles her responsibilities running Gucci’s more than 10 collections a year and her role as cofounder of Chime for Change, an organization that raises funds and awareness for projects focusing on women’s and girls’ empowerment, health and education. Beyoncé Knowles-Carter and Salma Hayek Pinault are the other cofounders of the global organization.
During the event in Rio, Chime for Change revealed it will finance three local institutions that work with education for low-income women and with victims of domestic violence. Gucci will donate $10,000 each to Redes da Maré, Universidade das Quebradas and Instituto de Pesquisa Pretos Novos through the Catapult crowdfunding platform, a strategic partner of Chime for Change.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye