Gucci creative director Frida Giannini last week opened the fashion house’s first temporary exhibition at São Paulo’s luxury Iguatemi Mall.The three-week “Forever Now’’ show replicates Gucci’s Museo in Florence, and pays tribute to the fashion house’s heritage while looking to the future. That is precisely Giannini’s philosophy after 10 years as the brand’s chief designer. Historic and contemporary pieces are on display at the Brazilian mall, on loan from the Gucci Museo. They are organized in different spaces that are decorated with the house’s signature motifs and collections, including Flora, Bamboo, Travel, Horsebit and the couture Premiere line. “Brazilians are really hungry for our pieces, for fashion, they want to know what the next collection will be,’’ Giannini said in Rio de Janeiro at the end of her four-day visit to Brazil. “There is a lot of passion here.’’ Gucci has five directly operated stores in Brazil, three in São Paulo — Brazil’s wealthiest city and financial center — one in Rio and one in the capital, Brasília. Gucci expects to open two more stores “in the near future,” according to a spokesman, one of them in Recife, in Brazil’s northeastern region, where new high-end malls are attracting luxury brands from all over the world. On May 27, Carlos Jereissati Filho, chief executive officer of Iguatemi Empresa de Shopping Centers, owner of Brazil’s top luxury malls, hosted a dinner in Giannini’s honor. Kering ceo François-Henri Pinault and Gucci ceo Patrizio di Marco were also present. Brazilian singer Gal Costa gave a performance after the dinner, which took place at the Jereissati residence in São Paulo.In Rio Friday, Giannini participated in a conversation with fashion students at the Museu de Arte do Rio de Janeiro. Attendees peppered her with questions about how the designer juggles her responsibilities running Gucci’s more than 10 collections a year and her role as cofounder of Chime for Change, an organization that raises funds and awareness for projects focusing on women’s and girls’ empowerment, health and education. Beyoncé Knowles-Carter and Salma Hayek Pinault are the other cofounders of the global organization. During the event in Rio, Chime for Change revealed it will finance three local institutions that work with education for low-income women and with victims of domestic violence. Gucci will donate $10,000 each to Redes da Maré, Universidade das Quebradas and Instituto de Pesquisa Pretos Novos through the Catapult crowdfunding platform, a strategic partner of Chime for Change.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim