By and  on April 7, 2010

PARIS — When it comes to perking up fashion and accessories businesses, models are increasingly becoming go-to designers.

Headlined by Kate Moss, who now designs collections for Topshop and Longchamp, a flurry of new fashion and accessories projects between brands and models are entering the market, from Cindy Crawford, whose jewelry line for J.C. Penney Co. Inc. will hit 600 Penney’s stores and this month, to Eva Herzigova, who on Thursday will unveil at the Hôtel de Crillon here her fashion line for the Etam-owned French fast-fashion chain 1.2.3.

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