By  on November 30, 2010

NEW YORK — In tandem with its 50th-anniversary celebration, Roche Bobois, the Paris-based upscale furniture chain, today launches its fanciful Jean Paul Gaultier collection in the U.S.

The line signals the company’s intent to accelerate creative ventures with fashion designers, a strategy that’s been limited in the past to a few fabric and furniture collaborations with Missoni, Emanuel Ungaro and Kenzo. The 240-unit Roche Bobois is rapidly growing, opening about a store a month this year and next, and as the footprint expands, so must the offering.

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