Although some apparel firms launch stores stateside before expanding overseas, Public Clothing’s Generra brand will open its first freestanding retail space in Manhattan’s Meatpacking District this fall after establishing a presence in Japan.
Dan Shamdasani, chief executive officer of Public Clothing, said the 1,800-square-foot store at 823 Washington Street will have 1,200 square feet for selling and the rest for storage. Thomas Juul-Hansen, who designed Generra’s Manhattan showroom, is designing the interior. Public also owns the French Cuff and Private Label brands.
Generra, a contemporary women’s and men’s sportswear brand, has five freestanding units and three shop-in-shops in Japan, which have operated under license since 2007.
Shamdasani, who has held talks with potential partners to expand in the Middle East and in China, India and Singapore, said he is also looking to grow Generra’s freestanding store count in other U.S. cities, but did not specify which ones. In addition, the brand is sold in 250 high-end specialty store doors.
Unlike many other apparel firms that seek outside investors for their expansion, Shamdasani said the company will be “funding the expansion internally.”
Generra hasn’t filled the post of creative director, vacated by Pina Ferlisi in December 2007. Instead, it is opting to work with Obedient Sons founder and designer Swaim Hutson as brand collaborator for the spring 2010 season. Obedient Sons closed last year.
“His cool, downtown fashion philosophy is a sensibility that aligns with our brand,” Shamdasani said.
Generra also hired Michael Kinnaman as its new vice president of sales and merchandising. Kinnaman, who began June 1, was director of sales and merchandising at Catherine Malandrino.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)