MILAN — After opening 47 boutiques in China, Italian-made luxury women’s wear label Giada has unveiled its first Italian flagship in Via Montenapoleone here.
Occupying three levels of an 18th-century palazzo on the famed street, Giada’s backstory reads differently to the other luxury brands with storefronts on the same turf.
“We’ve come home and it feels emotional to have a presence in Italy,” said Rosanna Daolio, head designer and founder of Giada. “We’ve mapped a course that is certainly the opposite direction taken by other luxury brands, but after success in China we are sure Italian women will appreciate Giada’s understated elegance as much as Chinese women do.”
Daolio, who was on Max Mara’s design team for more than a decade, started Giada in 2001, and sold it in 2011 to RedStone Haute Couture, a Chinese luxury brand management firm, after inking a distribution partnership in 2005. RedStone Haute Couture has helped European luxury fashion brands including Salvatore Ferragamo and Yves Saint Laurent enter the Chinese market.
“I sold, but only under the guarantee they would allow me to keep the quality, so all the textiles and production are strictly Italian and will remain that way,” Daolio said.
The Milan boutique, which covers nearly 2,000 square feet over two floors, is part of a plan by RedStone Haute Couture to take Giada global. Other flagships are slated to open on New York’s Madison Avenue and on Hong Kong’s Fashion Walk in 2015, while Giada is expected to open locations on Sloane Street in London and Avenue Montaigne in Paris in 2016 and 2017, respectively.
Plans are also afoot for a premiere Giada runway show during Milan’s February 2014 fashion week.
RedStone Haute Couture declined to divulge estimated sales figures for the Milan flagship, or the brand’s turnover.
“It is impossible for us to predict sales,” said Stefano Fadda, Giada’s brand director. “Giada is not known here but RedStone Haute Couture is a company focused on creating an identity in Italy and the rest of the world.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)