By  on January 22, 2008

MILAN — Giambattista Valli has launched a namesake fur line filled with czarina appeal to complement his sophisticated clothing collections.

For this project, the designer signed a five-year licensing deal with Ciwifurs, Marni's parent, to produce and distribute the fur line. Valli introduced 50 looks for pre-fall, treating fur like fabric in terms of construction, shapes, weights and sartorial detail. "The market is very receptive and open to fur these days, especially when it's treated in a new and modern way," said Valli, who garnered a significant fur experience during his five-year stay at Fendi. "And Ciwifurs is the best when it comes to high-end furs because it has great artisans and pattern-cutters and they're open to experimenting."

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