Gisele Bündchen to Receive a Green Carpet Fashion Award
The model and activist will be the first recipient of the Eco Laureate award in partnership with Vogue Italia for her support of environmental causes and especially on the preservation of the Amazon rainforest in her native Brazil.
MILAN — "Let’s give it up for Italy, we are so good,” exclaimed Livia Firth in her contagious manner, soliciting a round of applause at the La Scala theater on Wednesday. Firth, founder and creative director of Eco-Age, presented an update on the Green Carpet Fashion Awards, Italia, to be held at the iconic theater on Sept. 24. “No other government has ever put resources into sustainability, there is no other Camera [Nazionale della Moda or a fashion association] that has a table on sustainability, and nobody has a city, working together with the Camera and the government on this issue.” With the awards, Firth said the goal is to support the whole Made in Italy production pipeline as much as the brands. “These manufacturing companies have never been celebrated,” said Firth, showing a number of short films directed by Michele Bevilacqua that show, with a touch of humor, what is behind Italian production at companies from Valentino and Ermenegildo Zegna to Isko. Firth said the event “will have the same format as the Oscars, with presenters and celebrities expected to hand out 11 prizes.”Firth revealed that Gisele Bündchen will be the first recipient of the Eco Laureate award in partnership with Vogue Italia “in recognition of how she has always used her platform to promote not just environmental causes but also solutions. Her work, especially on the preservation of the Amazon rainforest in her native Brazil, has helped to change the cultural conversation around the world.”The green carpet rolled out at La Scala will be made with recycled fishing nets. Annie Lennox will attend the event as its proceeds will be donated to The Circle, which champions women’s rights and was founded by the artist, as well as to the San Patrignano community.Ivan Scalfarotto, deputy minister of economic development, said the event will cost two million euros, 75 percent of which will be funded by the Italian Trade Agency. For the XL event, seven installations celebrating Italian know-how held in Milan at the same time as Fashion Week, the government is paying 3.3 million euros, of which 75 percent funded by the Italian Trade Agency, he added. The government is also contributing to supporting the trade shows. “This is such a strategic sector,” said Scalfarotto, adding that the government is investing 40 million euros in the fashion industry.Carlo Capasa, president of the Camera della Moda, highlighted that the association had partnered with Italy’s UniCredit bank, which is an official sponsor of Milan Fashion Week, to launch the Funding Sustainability project, meant to help open credit lines to help companies that are part of the manufacturing pipeline to become more sustainable. UniCredit’s first allocation will total 30 million euros and will target companies with up to 205 employees.The Green Carpet Fashion Awards, Italia, are supported by the Ministry of Economic Development, the Italian Trade Agency and the city of Milan.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews