Gisele Bündchen to Receive a Green Carpet Fashion Award
The model and activist will be the first recipient of the Eco Laureate award in partnership with Vogue Italia for her support of environmental causes and especially on the preservation of the Amazon rainforest in her native Brazil.
MILAN — "Let’s give it up for Italy, we are so good,” exclaimed Livia Firth in her contagious manner, soliciting a round of applause at the La Scala theater on Wednesday. Firth, founder and creative director of Eco-Age, presented an update on the Green Carpet Fashion Awards, Italia, to be held at the iconic theater on Sept. 24. “No other government has ever put resources into sustainability, there is no other Camera [Nazionale della Moda or a fashion association] that has a table on sustainability, and nobody has a city, working together with the Camera and the government on this issue.” With the awards, Firth said the goal is to support the whole Made in Italy production pipeline as much as the brands. “These manufacturing companies have never been celebrated,” said Firth, showing a number of short films directed by Michele Bevilacqua that show, with a touch of humor, what is behind Italian production at companies from Valentino and Ermenegildo Zegna to Isko. Firth said the event “will have the same format as the Oscars, with presenters and celebrities expected to hand out 11 prizes.”Firth revealed that Gisele Bündchen will be the first recipient of the Eco Laureate award in partnership with Vogue Italia “in recognition of how she has always used her platform to promote not just environmental causes but also solutions. Her work, especially on the preservation of the Amazon rainforest in her native Brazil, has helped to change the cultural conversation around the world.”The green carpet rolled out at La Scala will be made with recycled fishing nets. Annie Lennox will attend the event as its proceeds will be donated to The Circle, which champions women’s rights and was founded by the artist, as well as to the San Patrignano community.Ivan Scalfarotto, deputy minister of economic development, said the event will cost two million euros, 75 percent of which will be funded by the Italian Trade Agency. For the XL event, seven installations celebrating Italian know-how held in Milan at the same time as Fashion Week, the government is paying 3.3 million euros, of which 75 percent funded by the Italian Trade Agency, he added. The government is also contributing to supporting the trade shows. “This is such a strategic sector,” said Scalfarotto, adding that the government is investing 40 million euros in the fashion industry.Carlo Capasa, president of the Camera della Moda, highlighted that the association had partnered with Italy’s UniCredit bank, which is an official sponsor of Milan Fashion Week, to launch the Funding Sustainability project, meant to help open credit lines to help companies that are part of the manufacturing pipeline to become more sustainable. UniCredit’s first allocation will total 30 million euros and will target companies with up to 205 employees.The Green Carpet Fashion Awards, Italia, are supported by the Ministry of Economic Development, the Italian Trade Agency and the city of Milan.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.