PARIS — Parfums Givenchy is angling to strengthen its muscle in the dynamic men’s scent market with the launch of Gentlemen Only, due out worldwide starting in April.
Women’s fragrances today generate just less than 80 percent of the LVMH Moët Hennessy Louis Vuitton-owned brand’s sales, according to Thierry Maman, global president of Parfums Givenchy. He added that the men’s scent segment, which globally grows at about 6 percent annually, outpaces the general fragrance business.
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