By  on March 23, 2010

PARIS — Luxury versus Internet counterfeits took another twist Tuesday — and both sides claimed victory.

The European Union high court ruled Tuesday that Google Inc. did not violate trademark law by allowing advertisers to buy key words corresponding to registered names such as Louis Vuitton. However, the court said advertisers who buy such key words must make clear where the goods they are selling originate, a partial victory for luxury firms vying to stamp out counterfeits and protect their brands online.

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