LOS ANGELES — “Gossip Girl” is about to get a lot busier.
Los Angeles-based contemporary label Romeo & Juliet Couture has partnered with Warner Bros. Consumer Products and Warner Bros. Television Group, which produces the CW show, to produce a collection that will premiere at Coterie on Sunday and sell at Kitson, Neiman Marcus and Saks Fifth Avenue for fall, just in time for the series’ season five premiere on Sept. 26.
The collection, priced from $80 to $200 retail, includes embellished tops, bottoms, novelty sweaters, outerwear and draped chiffon dresses with touches of leather, pleats and prints, inspired by characters including Serena van der Woodsen and Blair Waldorf.
“This is Romeo & Juliet’s first entertainment venture, and ‘Gossip Girl’ was a natural choice for a partner, as the show is synonymous with fashion,” said David Shamouelian, chief executive officer of Romeo & Juliet Couture.
The studio’s consumer products division has partnered before with properties ranging from “The Wizard of Oz” to “Catwoman,” but this is its first young adult television collaboration.
“‘Gossip Girl’ as the inspiration for a fashion line makes for the perfect design muse because there’s an endless supply of inspiration. It wasn’t a decision about whether or not to pursue this collection, it was about finding the right partner,” said Maryellen Zarakas, senior vice president of worldwide marketing and TV and studio licensing for WBCP.
The line will expand into handbags and accessories for spring, but the length of the partnership has yet to be determined. “We’re still working out the line plan for the future, but we have a long-term relationship planned that will see the line expand into other product categories,” said Zarakas.
The Romeo & Juliet collection represents the first time the show is officially branded as a clothing label on a large scale.
“We have done a handful of pop-up, short-term apparel projects in the past, but Gossip Girl by Romeo & Juliet Couture is the first to create a contemporary and accessible line of apparel that gives us a platform to bring that signature fashion inspiration to the public in a more significant way,” said Sonia Borris, senior vice president, marketing and operations at Warner Bros. Worldwide Television Marketing.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)