The second Monday of December has been the biggest shopping day for online retailers, and this year appears to have been no different.
Shopping.com reported record holiday activity, registering 54 percent growth in year-over-year traffic. Patrick Byrne, chief executive officer of Overstock.com, said the site had the biggest day in its history with about $10 million in sales, a 10 to 15 percent gain compared with last year. An average day for Overstock.com is $2 million in sales, he said.
Monday was also the highest-volume day at Shopstyle.com, which launched in February, and smaller sites reported heavy volume.
Signifying the importance of the day to online retailers, companies such as eBay, PayPal.com and Shopping.com have taken to calling it "Green Monday."
Shopping.com, a comparison shopping Web site that works with more than 6,000 retailers, said Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, but activity peaks on the second Monday in December.
According to data from PayPal, the second Monday in December has been the busiest day for online holiday sales since 2001, and the volume continues to grow, including a 33 percent increase in payment volume last year compared with 2005.
Ugg boots are the most popular shoe of the season at more than one site, including nordstrom.com and Shopping.com. Nordstrom.com also reported that cashmere, coats, designer handbags, watches, premium denim, sweaters and fragrance were top-selling categories. Meanwhile, hot items on eBay.com are Juicy Couture by Juicy Couture fragrance, silver cuff bracelets, Burberry headbands and Anya Hindmarch's I'm Not a Plastic Bag bag, which continues to be one of the most searched-for handbags on the site, a spokeswoman said.
Amazon.com is seeing high demand for diamond jewelry, from $49 for a one-tenth-carat diamond necklace to $2,199.99 for 1-carat platinum diamond stud earrings. Dresses, designer handbags and boots have been "huge" at Shopstyle.com, said Samantha Durbin, editor of FabSugar.com. "Popular designers are Christian Louboutin, Marc by Marc Jacobs, BCBG and Juicy Couture."
"Our cart sizes are running way higher, they're over $250," said Andy Moss, ceo of Shopstyle.com. "We continue to see that trend increase as we get closer to holiday season. Post-season it's all going to be about deals. We launched a new deals section, which will switch to sales in January."
Apparel is strong at Overstock.com, which buys overruns from manufacturers, picked up fall goods when department stores cut back on reorders in October.
Alison Loehnis, vice president of sales and marketing at Net-a-porter.com, said: "On Monday, we saw an incremental lift of around 20 percent. People are clearly buying for the party season. The evidence is that cocktail dresses were our biggest seller."
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)