The second Monday of December has been the biggest shopping day for online retailers, and this year appears to have been no different.
Shopping.com reported record holiday activity, registering 54 percent growth in year-over-year traffic. Patrick Byrne, chief executive officer of Overstock.com, said the site had the biggest day in its history with about $10 million in sales, a 10 to 15 percent gain compared with last year. An average day for Overstock.com is $2 million in sales, he said.
Monday was also the highest-volume day at Shopstyle.com, which launched in February, and smaller sites reported heavy volume.
Signifying the importance of the day to online retailers, companies such as eBay, PayPal.com and Shopping.com have taken to calling it "Green Monday."
Shopping.com, a comparison shopping Web site that works with more than 6,000 retailers, said Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, but activity peaks on the second Monday in December.
According to data from PayPal, the second Monday in December has been the busiest day for online holiday sales since 2001, and the volume continues to grow, including a 33 percent increase in payment volume last year compared with 2005.
Ugg boots are the most popular shoe of the season at more than one site, including nordstrom.com and Shopping.com. Nordstrom.com also reported that cashmere, coats, designer handbags, watches, premium denim, sweaters and fragrance were top-selling categories. Meanwhile, hot items on eBay.com are Juicy Couture by Juicy Couture fragrance, silver cuff bracelets, Burberry headbands and Anya Hindmarch's I'm Not a Plastic Bag bag, which continues to be one of the most searched-for handbags on the site, a spokeswoman said.
Amazon.com is seeing high demand for diamond jewelry, from $49 for a one-tenth-carat diamond necklace to $2,199.99 for 1-carat platinum diamond stud earrings. Dresses, designer handbags and boots have been "huge" at Shopstyle.com, said Samantha Durbin, editor of FabSugar.com. "Popular designers are Christian Louboutin, Marc by Marc Jacobs, BCBG and Juicy Couture."
"Our cart sizes are running way higher, they're over $250," said Andy Moss, ceo of Shopstyle.com. "We continue to see that trend increase as we get closer to holiday season. Post-season it's all going to be about deals. We launched a new deals section, which will switch to sales in January."
Apparel is strong at Overstock.com, which buys overruns from manufacturers, picked up fall goods when department stores cut back on reorders in October.
Alison Loehnis, vice president of sales and marketing at Net-a-porter.com, said: "On Monday, we saw an incremental lift of around 20 percent. People are clearly buying for the party season. The evidence is that cocktail dresses were our biggest seller."
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)