The second Monday of December has been the biggest shopping day for online retailers, and this year appears to have been no different.
Shopping.com reported record holiday activity, registering 54 percent growth in year-over-year traffic. Patrick Byrne, chief executive officer of Overstock.com, said the site had the biggest day in its history with about $10 million in sales, a 10 to 15 percent gain compared with last year. An average day for Overstock.com is $2 million in sales, he said.
Monday was also the highest-volume day at Shopstyle.com, which launched in February, and smaller sites reported heavy volume.
Signifying the importance of the day to online retailers, companies such as eBay, PayPal.com and Shopping.com have taken to calling it "Green Monday."
Shopping.com, a comparison shopping Web site that works with more than 6,000 retailers, said Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, but activity peaks on the second Monday in December.
According to data from PayPal, the second Monday in December has been the busiest day for online holiday sales since 2001, and the volume continues to grow, including a 33 percent increase in payment volume last year compared with 2005.
Ugg boots are the most popular shoe of the season at more than one site, including nordstrom.com and Shopping.com. Nordstrom.com also reported that cashmere, coats, designer handbags, watches, premium denim, sweaters and fragrance were top-selling categories. Meanwhile, hot items on eBay.com are Juicy Couture by Juicy Couture fragrance, silver cuff bracelets, Burberry headbands and Anya Hindmarch's I'm Not a Plastic Bag bag, which continues to be one of the most searched-for handbags on the site, a spokeswoman said.
Amazon.com is seeing high demand for diamond jewelry, from $49 for a one-tenth-carat diamond necklace to $2,199.99 for 1-carat platinum diamond stud earrings. Dresses, designer handbags and boots have been "huge" at Shopstyle.com, said Samantha Durbin, editor of FabSugar.com. "Popular designers are Christian Louboutin, Marc by Marc Jacobs, BCBG and Juicy Couture."
"Our cart sizes are running way higher, they're over $250," said Andy Moss, ceo of Shopstyle.com. "We continue to see that trend increase as we get closer to holiday season. Post-season it's all going to be about deals. We launched a new deals section, which will switch to sales in January."
Apparel is strong at Overstock.com, which buys overruns from manufacturers, picked up fall goods when department stores cut back on reorders in October.
Alison Loehnis, vice president of sales and marketing at Net-a-porter.com, said: "On Monday, we saw an incremental lift of around 20 percent. People are clearly buying for the party season. The evidence is that cocktail dresses were our biggest seller."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia