The second Monday of December has been the biggest shopping day for online retailers, and this year appears to have been no different.
Shopping.com reported record holiday activity, registering 54 percent growth in year-over-year traffic. Patrick Byrne, chief executive officer of Overstock.com, said the site had the biggest day in its history with about $10 million in sales, a 10 to 15 percent gain compared with last year. An average day for Overstock.com is $2 million in sales, he said.
Monday was also the highest-volume day at Shopstyle.com, which launched in February, and smaller sites reported heavy volume.
Signifying the importance of the day to online retailers, companies such as eBay, PayPal.com and Shopping.com have taken to calling it "Green Monday."
Shopping.com, a comparison shopping Web site that works with more than 6,000 retailers, said Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, but activity peaks on the second Monday in December.
According to data from PayPal, the second Monday in December has been the busiest day for online holiday sales since 2001, and the volume continues to grow, including a 33 percent increase in payment volume last year compared with 2005.
Ugg boots are the most popular shoe of the season at more than one site, including nordstrom.com and Shopping.com. Nordstrom.com also reported that cashmere, coats, designer handbags, watches, premium denim, sweaters and fragrance were top-selling categories. Meanwhile, hot items on eBay.com are Juicy Couture by Juicy Couture fragrance, silver cuff bracelets, Burberry headbands and Anya Hindmarch's I'm Not a Plastic Bag bag, which continues to be one of the most searched-for handbags on the site, a spokeswoman said.
Amazon.com is seeing high demand for diamond jewelry, from $49 for a one-tenth-carat diamond necklace to $2,199.99 for 1-carat platinum diamond stud earrings. Dresses, designer handbags and boots have been "huge" at Shopstyle.com, said Samantha Durbin, editor of FabSugar.com. "Popular designers are Christian Louboutin, Marc by Marc Jacobs, BCBG and Juicy Couture."
"Our cart sizes are running way higher, they're over $250," said Andy Moss, ceo of Shopstyle.com. "We continue to see that trend increase as we get closer to holiday season. Post-season it's all going to be about deals. We launched a new deals section, which will switch to sales in January."
Apparel is strong at Overstock.com, which buys overruns from manufacturers, picked up fall goods when department stores cut back on reorders in October.
Alison Loehnis, vice president of sales and marketing at Net-a-porter.com, said: "On Monday, we saw an incremental lift of around 20 percent. People are clearly buying for the party season. The evidence is that cocktail dresses were our biggest seller."
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)