MILAN — Rising tensions between Russia and Ukraine and growing pressure from the international community against Russia’s annexation of Crimea are not stopping Gucci from directly entering the Russian retail market.
The luxury fashion group also has plans to open two wholly owned stores in Moscow in the second half of the year. One unit will be located in the Gum department store, while the other, a four-level flagship, will be in upscale shopping hub Petrovka Street.
“The decision to assume direct control of our retail network and operations in Russia is wholly consistent with our ongoing strategy to further enhance the consistency of our customers’ experience across different markets through progressively taking control of stores that have historically been operated by franchisees and wholesalers,” said Patrizio di Marco, president and chief executive officer of Gucci. He underscored how this strategy has been successful in the U.S., the Gulf area and India, before Russia.
Asked to address the current uncertainty surrounding Russia, a Gucci spokesman said, “This is a long-term view and we have been working on this direction for years,” reiterating di Marco’s view on the group’s consistency of direct distribution in markets around the world.
The brand opened its first Russian store in 1997 and currently counts a total of six units in the market, including monobrand boutiques and corners in luxury villages and malls. Gucci has now taken over direct control of the retail network and operations for its three existing stores in the Moscow area — Tsum, Kutuzovskiy Prospekt and Barvikha Luxury Village. However, the relationship with its local partners continues for its three stores outside Moscow, in St. Petersburg, Sochi and Ekaterinburg. As per Gucci’s strategy, the company will focus on progressively taking control of the most relevant stores, while maintaining a limited number of monobrand franchised stores and doors in select multibrand retailers.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews