By  on November 23, 2009

FLORENCE — There’s no sign of the famous family name in the label two Gucci brothers are launching for spring.

With To Be G, a handbag collection by Guccio and Alessandro Gucci, great-grandsons of Guccio Gucci, who founded the Gucci brand in 1921, the brothers are set on carving out their own niche, while avoiding any trademark infringement.

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