By and  on November 19, 2008

NEW YORK — When Gucci’s Frida Giannini and Rihanna light the UNICEF snowflake on Fifth Avenue and 57th Street tonight, they won’t just be adding a festive spirit to the city. The ceremony will also kick off the Italian brand’s first worldwide campaign featuring the songstress to benefit the organization.

The celebrations, which will be followed by a VIP dinner at the Oak Room, will underscore Gucci’s ongoing commitment to UNICEF. Since 2005, the luxury brand has raised close to $6 million for the organization’s programs through special limited edition handbag collections and the gala at the United Nations here last February benefitting Raising Malawi and UNICEF.

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