By  on February 3, 2014

TOKYO — This year marks the 50th anniversary of Gucci opening its first store in Japan — a Ginza boutique whose debut coincided with the 1964 Tokyo Olympics — and the brand is planning a series of celebratory projects that include a limited-edition Flora collection and charitable initiatives.

Gucci creative director Frida Giannini will travel to Japan in October, making her first visit to the country in four years. While in Tokyo, she will present her spring 2015 collection to editors and clients through private appointments. She and Gucci president and chief executive officer Patrizio di Marco will also host a dinner honoring UNESCO.

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