Designed by the Florentine fashion house’s creative director Alessandro Michele, the capsule includes three T-shirt styles, produced in a limited quantity of 10 pieces each, for a total of 30 unisex tops.
In keeping with the eclectic spirit that the unconventional luxury department store — established in London’s Mayfair district back in 2004 by Comme des Garçons creative director Rei Kawakubo — shares with the new course of Gucci under the creative direction of Michele, the T-shirts combine a quirky mix of the brand’s signature motifs, such as the logo, the red and green web stripe, the GG symbol and the bee.
The capsule will be available a Dover Street Market Ginza beginning March 18 and for each T-shirt sold the department will give its customer an exclusive necklace designed by Kawakubo to celebrate the store’s anniversary.
This is not the first collaboration between Gucci and Dover Street Market Ginza, which occupies a six-story building previously housing an old-school Japanese department store. In October 2015, the Florentine fashion house customized Dover Street Market Ginza’s Elephant Room with an installation conceived by Michele. The designer covered the room’s walls, floor and iconic elephant sculpture with the GG blossom pattern.
Last year, Dover Street Market relocated its London avant-garde shopping mecca from Dover Street, which the department store helped turning into a dynamic fashion hub, to a Grade II Heritage building, formerly housing Burberry headquarters, on Haymarket, near Piccadilly Circus. The new 31,384-square-foot location, which spans more than five levels, hosts a wide range of retail spaces and common areas.
Continuing its international expansion, which included the opening of a seven-story department store in a former school in New York’s Murray Hill area in December 2013, Dover Street Market is gearing up to open a location on Singapore’s Dempsey Road scheduled for this July.
Dover Street Market also operates a franchised store in Beijing, China.