By  on December 7, 2009

MILAN — Gucci is entering the Indian market directly.

The luxury goods company has signed a venture with entrepreneurs Reena and Ashok Wadhwa and holds a 51 percent stake in the business, the maximum allowed to foreign companies in India. Through the venture, Gucci is opening its third store in India this month.Located at New Delhi’s luxury Emporio Mall and covering 3,888 square feet, the unit will be the biggest of Gucci’s three stores in the country, with the brand’s full range of product on display.

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