Gucci has hit the water. The Italian luxury fashion house and boat maker Riva on Tuesday unveiled the made-to-order Aquariva by Gucci speedboat at the Cannes, France, boat show. And since this is luxury at all levels, the boat doesn’t come cheap: $750,000 each. Gucci chief executive officer Patrizio di Marco said three clients already have expressed serious interest. According to di Marco, the two companies and two distinct symbols of La Dolce Vita share identical values when it comes to representing Made in Italy design, craftsmanship and quality. “There was the desire to work with a company that shared our core values and we hope that the return of this project will be to further strengthen the idea of Gucci as a lifestyle brand,” said di Marco. Frida Giannini, who views a Riva boat as one of the “most evocative images of Italian style, sophistication and elegance,” chose the Guccissima print for the seats and sundeck and the classic green-red-green logo to pipe the boat. The two-speed electronic gear speedboat runs on a 380-horsepower Yanmar engine and has a fiberglass hull, trademark mahogany interiors and a 20-coat glossy white paint that can be customized. To provide that extra marine touch, Giannini designed a Riva by Gucci accessories collection comprising duffel bags, towels and flip-flops made from soft white leather and enriched with the green-and-red ribbon. They are now available in Gucci’s Milan and Cannes stores and will roll out to other Gucci outposts and select nautical stores next year. The Aquariva by Gucci boat also will be presented on Sept. 22 in Milan during fashion week. Di Marco conceded that next year’s celebrations are aimed at consolidating the various initiatives embraced over the last 18 months, such as the Gucci Masters equestrian tournament, the new museum and Gucci’s involvement in restoring old films. He also hinted at a new collaboration, without elaborating.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim