By  on June 25, 2010

MILAN — The official launch of Gucci’s children’s wear line Thursday at the Pitti Bimbo trade fair in Florence coincided with a $1 million pledge from the luxury goods house to UNICEF’s Schools for Africa program.

The new initiative, aimed at increasing access to quality basic education, further strengthens the long-standing partnership between Gucci and the humanitarian association. Their six-year collaboration has helped raise more than $8 million, primarily through the house’s holiday initiative when creative director Frida Giannini develops a special gift collection whose proceeds are partly devolved to the organization.

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