By  on March 1, 2013

Gucci and TEDxWomen hosted a lunch salon during the annual TED Conference in Long Beach, Calif., that served as the official kickoff for the company’s new Chime for Change foundation to further women’s education, health care and justice through social media platforms Facebook and Catapult.

Dovetailing with the women’s empowerment theme, guests were treated to an extended trailer of the short film “The Supreme Price,” a documentary by Joanna Lipper about her friend, Nigerian activist Hafsat Abiola. The film was the recipient of the Gucci Tribeca Documentary Fund’s Spotlighting Women Documentary Award and will premiere at film festivals and in theaters this year before running on PBS.

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