MILAN — Gucci is unveiling a new luxury digital flagship today.
To mark the launch, the company is investing in an integrated marketing and communications plan, which includes virtual attendees at the brand’s fashion show in Milan on Sept. 22; hologram window displays; in-store iPad stations; a viral welcome video on the site, and an exclusive online accessories collection.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)