MILAN — Gucci is unveiling a new luxury digital flagship today.
To mark the launch, the company is investing in an integrated marketing and communications plan, which includes virtual attendees at the brand’s fashion show in Milan on Sept. 22; hologram window displays; in-store iPad stations; a viral welcome video on the site, and an exclusive online accessories collection.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)