MILAN — Gucci launches an iPad app today called Gucci Style byGucci, and with a strong editorial focus, polished content and livelytext, it has the look of a glossy fashion magazine.
Translatedinto eight languages and available for download on iPads and iPhones atthe Apple App Store, the interactive magazine offers a complete Gucciexperience spanning fashion, culture and lifestyle. It also offerse-commerce.
By clicking on the Fiat 500 by Gucci tab, forexample, a user accesses a video where Gucci creative director FridaGiannini slips on her black shades, slides into the driver’s seat of asleek black city car and drives off.
Linking in with theescapism theme is a mini guide on the app that details the fashionhouse’s history, where to eat and sleep and what to pack, from Milan toRome to Portofino. All the clothes and accessories rotate through aspecial 360-degree interactive feature.
Another boon is thesampling of Giannini’s 8,000-plus personal vinyl record collection, apeek at how master artisans craft Gucci’s iconic Bamboo bag and horsebitloafers, as well as a mini interview with riding champion and museEdwina Alexander.
Live feeds from Gucci’s Twitter, Tumblr andFacebook accounts are also part of the package.
Gucci launchedits first online store in 2002, and gradually added a series ofmicrosites to promote specific products such as eyewear and fragrances.The company’s e-commerce efforts culminated with the launch of arenovated digital flagship, gucci.com, last September, which hasconsistently generated three million visits a month, according to thecompany.
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews