MILAN — Ratcheting up the glamour quotient for men’s fragrances, Gucci and its P&G Prestige licensee are launching Made to Measure, a new pillar with James Franco as the face. The spicy, Oriental eau de toilette is intended as a partner to Gucci Première, the 2012 women’s eau de parfum fronted by Blake Lively.
“It’s the main counterpart to Gucci Première, which has been a huge success for us — we’re very confident that with Made to Measure we’ll replicate that success,” said Luigi Feola, global vice president of P&G Prestige, which has had a license with Gucci since 2006.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)