By  on September 15, 2010

MILAN — Gucci has signed a three-year partnership with the Recording Academy, known for the Grammy Awards, to restore and preserve milestone musical recordings. Proceeds from a special edition collection of Gucci Grammy watches and jewelry will help support the project.“I really wanted this to happen, as its stems from my personal passion for music and the same curiosity and needs I share for films, too,” Gucci’s creative director, Frida Giannini, told WWD exclusively.

Giannini compared the agreement with the Recording Academy to Gucci’s five-year relationship with Martin Scorsese’s nonprofit organization, The Film Foundation, which has fueled the restoration of six classic films to date, including Luchino Visconti’s “The Leopard,” with a total donation of $1.5 million so far.

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