MILAN — Gucci will officially unveil its first men’s wear flagship in Europe on Sunday evening with a party during Men’s Fashion Week.
Designed by creative director Frida Giannini, the 5,400-square-foot store covers three floors and is located in Milan’s arty Brera district. The unit counts an area dedicated to Gucci’s made-to-measure program and is the first to offer the capsule collection designed by Giannini and Lapo Elkann, named Lapo’s Wardrobe. The classic tailoring collection comprises 27 looks — 23 for men and four for women — and is completed by made-to-measure leather goods, shoes and jewelry.
Standout elements in the light and airy open space with an Art Deco mood are a series of backlit panels with Gucci’s Diamante pattern that lead the way into the store. The brand’s signature rosewood and ebony are enhanced with the introduction of new elements such as matte, light gray marble, exclusively used in Gucci’s men’s stores. Fluted glass, warm brushed bronze, smoked mirrors and smoked bronze glass all contribute to the design.
In line with Gucci’s commitment to sustainability, the company is seeking LEED, or Leadership in Energy and Environmental Design, certification for the store. The flagship carries the full men’s collection, including ready-to-wear, footwear, luggage, accessories, small leather goods, belts, sunglasses, watches, jewelry and fragrances. A VIP fitting area is reserved for Gucci’s made-to-measure on the first floor. The store also offers made-to-order shoes.
Giannini and Elkann had already worked together on the Fiat 500 by Gucci in 2011. Elkann, known for his stylish and sometimes quirky approach to fashion, brings a touch of eccentricity to Lapo’s Wardrobe, where the choice spans from suiting silhouettes and textiles, to linings, knitwear, shirts, suspenders, ties, scarves, cuff links, jewelry, shoes and luggage, all using exclusive patterns.
The made-to-measure wardrobe comprises more than 80 textiles that allow for more than 900 possible combinations between color, fabric and style.
There are two silhouettes, for single-breasted suits with rounded shoulders and double-breasted options with equestrian detailing. Of note are elements such as decorative turquoise silk thread in contrast, hand-stitching and manually created buttonholes. Jackets feature unique cuts accentuating the back. An internal label allows for the owner’s name, date of creation and the garment’s city of origin. In addition to Milan, the capsule collection in the future will be available in four Gucci stores worldwide — Paris, London, New York and São Paulo.
A selection of jacket linings include printed silks with archival patterns of feathers or horse saddles, for example, reproduced for the first time. Coordinated silk trim matches the foulard linings on collars and double cuffs. High-waisted pants feature slim lines, and detailing includes pleats, built-in belting, button-up cuffs and buttons for suspenders.
Materials include tartan wool, stretch cotton gabardine, cashmere corduroy, herringbone tweed, wool mohair and velvet. Blue, mandarin orange, green, red, ivory, mocha, navy, gray and black are some of the hues in the color palette. Jacquard with the signature letter G in a chain creates a subtle pinstripe. Shirts with embroidered initials and customized knit polos as well as cardigans, peacoats and the chesterfield, assorted bags, luggage and shoes complete the offer.
There are two women’s day suits and tuxedos with plunging necklines and emphasized waistlines, while shoulders may be either sharp or rounded. Fabrics comprise wool mohair, natural stretch wool, cashmere and velvet. There are also pumps in suede or velvet with bow detailing.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty