By  on June 20, 2013

MILAN — Gucci will officially unveil its first men’s wear flagship in Europe on Sunday evening with a party during Men’s Fashion Week.

Designed by creative director Frida Giannini, the 5,400-square-foot store covers three floors and is located in Milan’s arty Brera district. The unit counts an area dedicated to Gucci’s made-to-measure program and is the first to offer the capsule collection designed by Giannini and Lapo Elkann, named Lapo’s Wardrobe. The classic tailoring collection comprises 27 looks — 23 for men and four for women — and is completed by made-to-measure leather goods, shoes and jewelry.

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