By  on November 25, 2009

After several resignations this month, Gucci has reshuffled its staff with a string of new hires and promotions.

Susan Chokachi was promoted to senior vice president of marketing and communications for Gucci America, a new post, reporting to Daniella Vitale, chief executive officer of Gucci America. She had been senior executive director of special events and corporate partnerships and was instrumental in developing integrated programs and strategic initiatives such as the UNICEF partnership, the Tribeca Film Institute Documentary Fund and the Gucci iPhone application.

Chokachi will oversee all marketing and communications in North and South America. She joined Gucci from Giorgio Armani in 1998 as manager of special events.

Lila Staab was hired as director of worldwide entertainment industry relations after 10 years at Giorgio Armani, where she operated in the same area.

In Italy, J.J. Martin was appointed director of worldwide public relations, special events and promotions, replacing Giulia Masla. She started Monday. Martin served as marketing director for Calvin Klein’s Jeans and Underwear divisions in New York before moving to Milan, where she worked as licensing director of Costume National. Most recently, Martin was a fashion journalist.

Alice Bon, formerly of Giorgio Armani, has been named director of worldwide product editorial, archive and public relations, effective Dec. 16. Mina Nemichi was picked as director of marketing and communications for Gucci Japan.

In addition, Jenny Galimberti was appointed director of communications for the U.K and for global brand partnerships, while Annalisa Dimonte takes on the newly created role of worldwide relational marketing director.

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