PARIS — Gucci and Livia Firth, cofounder of the Green Carpet Challenge, held a joint news conference at the Brazilian embassy here Monday to promote the first line of bags made using leather that is legally produced in the Brazilian Amazon and is guaranteed not to cause deforestation.
The Gucci for the Green Carpet Challenge Handbag Collection features three styles — the hobo, the top-handle tote and the New Jackie — made from red-wine colored leather with hand stitching and woven detailing, antique gold hardware and bamboo tassels.
The bags went on sale at Gucci flagship stores worldwide and on gucci.com in the U.S. and Europe last month. They are the first products to carry the Green Carpet Challenge, or GCC, brand mark and are accompanied by the Gucci GCC “passport,” which documents the origin and traceability of the bag. RELATED STORY: Gucci Fall 2013 >>
Firth, who spearheads the initiative challenging top luxury brands to produce sustainable looks for the red carpet, said that PPR was ahead of its peers in terms of corporate social responsibility. The conglomerate owns Gucci alongside brands including Yves Saint Laurent, Stella McCartney, Balenciaga and Puma.
Firth, the Italian wife of British actor Colin Firth, introduced Gucci creative director Frida Giannini to the National Wildlife Federation and the Rainforest Alliance, which provides certification to cattle farms based on environmental and social justice criteria, as well as the ethical treatment of cattle.
“I learned a lot in the two years that it took us to arrive to today’s launch. When I first came across the National Wildlife Federation and the work that they were doing in Brazil, it’s the first time I learned that two-thirds of deforestation is caused by cattle ranching. I had no idea,” she told WWD.
“Today we have five ranches that have been certified,” Firth added. “It’s very, very important to get a luxury brand to push the agenda and to push the demand into the supply chain, so that from five ranches we can move to 10 and then 20.”
François-Henri Pinault, chairman and chief executive officer of PPR, said the bag launch was the luxury division’s first sustainability project spanning the entire supply chain, but there were many other initiatives in place to make the production of its raw materials more sustainable.
“For example, we have a tannery within Gucci that has been using an organic process for a while now,” he noted. “All of the raw materials we use in the luxury division, and in particular at Gucci, give rise to a thought process about the entire chain.”
Diana Zanetto, executive vice president and chief merchandising and licensing officer at Gucci, said she hoped to continue using zero-deforestation leather, but it would depend on the capacity of the ranches.
“We hope to be a pioneer in something which could be followed also by other brands in the industry,” she said. “We know that consumers are changing. Consumers are not satisfied only with beautiful products — they want to know where the products come from and how they are made.”
Gucci is making a donation of 50,000 euros, or $65,000 at current exchange, to the National Wildlife Federation to fund the promotion of deforestation-free Brazilian leather.
Officials at PPR would not comment on a Bloomberg report that the group is considering changing its name to Kering to reflect its transition from a retail-to-luxury group to a luxury and sporting-goods specialist. The agency quoted unnamed sources as saying that the name is supposed to evoke the idea of caring.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)