By  on March 5, 2013

PARIS — Gucci and Livia Firth, cofounder of the Green Carpet Challenge, held a joint news conference at the Brazilian embassy here Monday to promote the first line of bags made using leather that is legally produced in the Brazilian Amazon and is guaranteed not to cause deforestation.

The Gucci for the Green Carpet Challenge Handbag Collection features three styles — the hobo, the top-handle tote and the New Jackie — made from red-wine colored leather with hand stitching and woven detailing, antique gold hardware and bamboo tassels.

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