By  on February 11, 2009

NEW YORK — Video already killed the radio star. Now, it will also replace the traditional runway show at Halston, at least for the fall season.

This fashion week, Halston is going digital with a music video concept that capitalizes on the viral marketing opportunities many in the fashion world are still catching up on. The video, featuring Dree Hemingway as a modern-day Halstonette, showcases a cool, urban woman as she glides from uptown to downtown, experiencing all walks of New York City life, with different vignettes outfitted in Halston’s fall collection.

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