By  on September 5, 2013

LOS ANGELES — Halston Heritage is branching out physically and digitally.

After opening its first stores earlier this year in New York on Madison Avenue and in Los Angeles at Beverly Center, the brand has set up shop in SoHo in a 3,000-square-foot space at 59 Greene Street. The opening of the store, its fourth in the U.S., comes as the Los Angeles-based brand is spreading its retail footprint at home and abroad, and preparing for the launch of an e-commerce site in October.

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