The revival of Halston is taking a major step forward in March with the opening of three Halston Heritage stores and at least 10 this year.
Since he assumed control of the brand in 2011, Halston chief executive officer and chairman Ben Malka has been plotting the company’s return to retail. Stores were historically a critical component of the brand, whose founder Roy Halston Frowick was one of the earliest designers to have namesake stores, beginning with a location in 1968 on Manhattan’s 68th Street, and perhaps are more important today as Malka reintroduces the label to customers in an immensely cluttered marketplace.
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