Ben Malka, former president of BCBG Max Azria Group, has joined Halston as chairman and chief executive officer.
The appointment confirms a report in WWD July 18.
“I am very excited to join Halston. This is a wonderful opportunity and I look forward to defining a new era for this iconic brand,” said Malka. He will join the Halston board and become a substantial stakeholder in the company. His arrival also marks new funding for Halston in excess of $20 million and positions the company for growth, added a Halston spokeswoman.
A 16-year veteran of BCBG, Malka had been president since 2001. Before that, he was president of BCBG’s footwear and accessories division. He did a stint at medical school before pursuing a fashion and business career. Malka is reportedly well connected in the investment banking world and is considered a solid operator and strategist.
“He [Malka] did a fantastic job at BCBG. I think he ran every aspect of the business, and certainly the relationship with Bloomingdale’s,” said Frank Doroff, vice chairman of Bloomingdale’s. “I look forward to working with him at Halston. If anyone could do it [turn the business around], Ben could do it,” he said. Doroff noted that Bloomingdale’s intends to carry the Halston Heritage line this fall for the first time.
A BCBG spokeswoman said a successor to Malka has yet to be named.
As reported, Halston parent Hilco Consumer Capital LLC bought out its two high-profile executives, Harvey Weinstein and Sarah Jessica Parker, who served as president and chief creative officer and steered the secondary Heritage collection. Both Weinstein, ceo of the Weinstein Co., and Parker had equity stakes in the Halston business, which now is believed to be owned entirely by Hilco and Malka.
With rumors of clashes between Halston board members, industry sources said Hilco is in need of a strong leader to undo the damage of the past four years and to start rebuilding the brand. Malka comes to Halston with a significant background in the contemporary category, as well as strong industry ties, which will be instrumental in building Heritage.
Hilco didn’t renew its contract with London-based Marios Schwab, who designed the Halston designer collection, as reported. The company plans to deliver the fall Halston collection to stores, but it hasn’t been decided whether it will produce a spring line. Those decisions will be made by Malka, who will have complete operational control of the entire Halston business, the company’s spokeswoman said.
Malka might already have an idea on who to tap for his creative director. Marie Mazelis, creative director of the Hervé Léger and Max Azria lines, is also exiting BCBG, where she has worked for more than a decade and has been reporting to chief creative officer Lubov Azria. Sources said she could be headed to Halston. She didn’t return a phone call seeking comment.
As it has attempted to revive its fortunes, the Halston brand has been plagued by high turnover. Numerous designers, such as Randolph Duke, Kevan Hall, Craig Natiello, Piyawat Pattanapuckdee, Bradley Bayou, Marco Zanini and now Schwab, have failed to bring about a revival.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)