Giorgio Armani is out to prove diamonds aren't just a girl's best friend.
The firm's beauty division on Tuesday signed actor Josh Hartnett as the face of a new scent due out this summer called Emporio Armani Diamonds for Men, a masculine counterpart to last year's Emporio Armani Diamonds women's fragrance, which was fronted by Beyoncé Knowles.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)