Giorgio Armani is out to prove diamonds aren't just a girl's best friend.
The firm's beauty division on Tuesday signed actor Josh Hartnett as the face of a new scent due out this summer called Emporio Armani Diamonds for Men, a masculine counterpart to last year's Emporio Armani Diamonds women's fragrance, which was fronted by Beyoncé Knowles.
"The Emporio Armani generation is inspired by film and music," the designer stated. "I felt that for the men's Diamonds fragrance it would therefore be appropriate to involve one of today's most inspiring young actors."
Diamonds for Men, which is Emporio Armani's sixth men's fragrance, is due to be unveiled in June, during the spring 2009 men's fashion shows in Milan. It is slated to be launched worldwide in August.
While Hartnett, who is known for his work in films such as "The Black Dahlia," "Black Hawk Down" and "Pearl Harbor," will represent the Diamonds for Men scent, details of his exact role have yet to be finalized. The designer, however, alluded to an ad campaign featuring Hartnett, stating the actor's "magnetism" will "guarantee a memorable print and TV campaign for this new launch."
Knowles, by comparison, appeared in print and TV advertising for the women's version of Diamonds, which was launched in August of last year.
Hartnett's upcoming films include "I Come With the Rain," which is set to be released this year.
— Matthew W. Evans
YSL Beauté Reaches Trademark Settlement
YSL Beauté Inc. has reached a settlement with Costco Wholesale Corp. and Quality King Distributors concerning allegations of trademark infringement arising from the sale of fragrance products bearing the Yves Saint Laurent Opium name, the firms stated Tuesday.
Litigation had been pending in the U.S. District Court for the Southern District of New York.
"Yves Saint Laurent is pleased that we were able to amicably resolve this litigation with Costco and Quality King," stated Marc Rey, president of YSL Beauté Inc. "We commend the cooperation of Costco and Quality King in these proceedings, and this settlement reflects their absolute commitment to the sale of authentic goods."
Quality King and its Quality King Fragrance business stated, "We are pleased to have been able to work cooperatively with YSL and Costco to achieve a mutually beneficial resolution of this matter."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast